Elonex £99 netbooks target female consumers

Elonex, the netbook manufacturer will be selling £99 netbooks in branches of M&S and Next from February. The plan is target the female market by promoting these handbag sized computers that come in a range of colours in shops primarily frequented by women. It seems a bit patronising to target women by pushing the fact that they fit in a handbag but at least they didn’t make them all pink with pictures of kittens on them.

Even though these netbooks are relatively cheap they include all the basic functions you would expect from a computer with email, internet, word processing and photo storage. They are perfect for people who want to have access to a computer but don’t need advanced features that come with higher spec, more expensive models. Netbooks have become incredibly popular in the last year, with brands like Asus above garnering huge sale figures.

The screen is 7 inches. BAD JOKE ALERT! But most women wont realize what 7 inches looks like considering all men tell them 6 inches looks like this (insert image of man measuring out 4 inches between finger and thumb). Ho hum (Joke works better as a visual one, sorry).

The netbooks are already available over the internet but if you can’t be bothered with internet shopping just find your nearest Next or M&S if they’re still around. It might have been better if they struck a deal with Tesco instead.

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