In the face of the credit crunch and rock-bottom DVD prices, manufacturers are hoping that Blu-ray technology will finally catch on this Christmas. The adoption of Blu-ray has so far been quite sluggish, but many industry insiders predict that Blu-ray’s fortunes will turn around this Yuletide.
Although the Blu-ray format has been around since 2006, it has yet to capture the public’s imagination. It is resilient however, and beat Toshiba’s rivalling HD DVD into submission to become the surviving High Definition format.
Blu-ray’s mastery of the HD market mirrors the supremacy of VHS over Betamax a couple of generations earlier. VHS was helped to establish itself as the main video format because it was adopted by the porn industry; if any one wanted to watch porn at home (dirty devils) they had to buy a VHS player.
